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Verto accelerates the results. From strategy to execution in marketing, sales and demand generation.


10945 State Bridge Rd, Suite 401-651

Alpharetta, GA 30022




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The "Verto Verdict"

At Verto we are Sales and Marketing Advisors and Consultants. We have worked in many areas and have accumulated lots of experiences which we translate into wisdom and use within the context of the modern world. We have advice and opinions to share. That's what you'll find in our Blog - "The Verto Verdict."


Some of the content is specific to BtoB Sales and Marketing (like the Demand Generation category), and some are more about Business Management and Business Life in general. We hope that you read and enjoy all of the content with the same enthusiasm with which we write it. Our intent is to provide useful information, provoke thought and achieve this in an entertaining, sometimes humorous way. We encourage you to join the conversation.

November 10, 2019

Three things we learned at the Tag Marketing Superhero Round Table 

Thanks to TAG for organizing, ETA - Creative Event Producers for hosting, us (Verto) for sponsoring  and a great crowd for showing up, supporting and asking great questions. We got to hear from a distin...

November 8, 2019

What Happens When Systems & Processes Become Self Perpetuating

We're all driven by numbers. Goals, quotas, conversions, ML's, MQLs, SQLs, SALs, ROI, TCO, etc. We've become conditioned to believe that if it's NOT measurable it's NOT meaningful. Company leadership, and ev...

October 26, 2019

Marketing and Sales Leadership roles in B2B are confusing these days. Their responsibilities vary from company to company so when you are recruiting for leadership roles you need to have a clear idea of “what” you expect from those groups and hence those who lead them....

We're joined by VP of Sales of Comply 365, Jeremy Sharp and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners, to discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world. 

You can list...

September 23, 2019

Can Nice Guys still win, or is success reserved for the psychopaths and obsessives these days?

Nice guys are always good, and good guys are always nice. At least most of us grew up with that stereotype. Phrases like nice guys don't win or nice guys finish last have also...

Many businesses believe that it’s easier to cut expenses than win new revenue. That's just wrong.

In this episode, we examine why it's time to pay up and start focusing on relationships.

You can listen to the episode below. 

You can also subscribe to the Verto Verdict and...

July 27, 2019

Everyone does it these days. Haggling over price and then insisting on oppressive payment terms. We’re  living in the age of "Crushing It," and sticking it to everyone, everywhere. This is due to our overly masculine business culture and our dependence on management by...