The "Verto Verdict"

At Verto we are Sales and Marketing Advisors and Consultants. We have worked in many areas and have accumulated lots of experiences which we translate into wisdom and use within the context of the modern world. We have advice and opinions to share. That's what you'll find in our Blog - "The Verto Verdict."


Some of the content is specific to BtoB Sales and Marketing (like the Demand Generation category), and some are more about Business Management and Business Life in general. We hope that you read and enjoy all of the content with the same enthusiasm with which we write it. Our intent is to provide useful information, provoke thought and achieve this in an entertaining, sometimes humorous way. We encourage you to join the conversation.

The "Verto Verdict" - Featured Posts

Whats Going on in Modern B2B Sales? Get the Latest Verdict.

November 19, 2019

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March 1, 2020

 images courtesy of Olga Guryanova & Robina Weermeijer on Unsplash

Wales dominated the sport of rugby in the 1960s, '70s, and '80s. Coincidentally they seemed to dominate the teaching profession in Britain at the same time. This confluence made some part of my adolescen...

February 11, 2020

The biggest waste of a sales person's time is the deal they lose. Losing deals to "No Decision" is worse. It means that either there was never a real deal in the first place and you failed to qualify out, or you failed to adequately compel the prospect to act now....

January 25, 2020

"Every great magic trick consists of three parts or acts. The first part is called "The Pledge." The magician shows you something ordinary: a deck of cards, a bird, or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unalt...

December 19, 2019

Ten for Twenty 

Here’s Verto’s “predictions” for 2020. These are based on some observations from 2019 and our reading of the tea leaves. Just to remind you, while some of these are obviously more serious than others, there’s the constant “hum of humor”. But as we know,...

November 19, 2019

Before we dive into what we did learn, a word about the ESMA. The Executive Sales and Marketing Association (ESMA) “represents and enhances the capabilities of Georgia’s sales and marketing professionals. Our purpose is to provide a forum where Georgia’s sales and mark...

The "godfather" of sales methodology (Mike Bosworth of Solution Selling fame) is skeptical on the impact of sales methods, training and coaching.  In his introduction to Mike Adams' "Seven Stories" he says that most sellers have actually regressed. Get this and more as...

November 10, 2019

Three things we learned at the Tag Marketing Superhero Round Table 

Thanks to TAG for organizing, ETA - Creative Event Producers for hosting, us (Verto) for sponsoring  and a great crowd for showing up, supporting and asking great questions. We got to hear from a distin...

November 8, 2019

What Happens When Systems & Processes Become Self Perpetuating

We're all driven by numbers. Goals, quotas, conversions, ML's, MQLs, SQLs, SALs, ROI, TCO, etc. We've become conditioned to believe that if it's NOT measurable it's NOT meaningful. Company leadership, and ev...

October 26, 2019

Marketing and Sales Leadership roles in B2B are confusing these days. Their responsibilities vary from company to company so when you are recruiting for leadership roles you need to have a clear idea of “what” you expect from those groups and hence those who lead them....

We're joined by VP of Sales of Comply 365, Jeremy Sharp and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners, to discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world. 

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January 25, 2020

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