Don’t worry – you’re not supposed to be able to read it! What you are being is confused by it. As Steve Lucas, the new CEO of Marketo said; “With the ever more crowded MarTech landscape, it’s somewhat self-fulfilling in that the weight of complexity will cause marketers to have a near allergic reaction to all this technology.”
Marketing is becoming, or already is, a "science". Using technology to master the volumes of data out there is mandatory, but you have to have a plan. Adopting our pragmatic philosophy Verto will help you make sense of the 5,300 marketing technology applications available to you.
Assess – Based on your situation, your buyer, your go to market and business plan, we'll assess your current sales and marketing technology BEFORE you acquire even more of it.
Recommend – We usually find that companies need to optimize what they have and how they use it, rather than buying even more technology to "under-use".
Implement, Integrate and Customize – Where we do find sub optimal systems and usage, we provide the expertise in a professional services or staffing model to help you get the most out of your current sales and marketing technology investments.