Having agreed and built your strategy, now you need to create demand while having the pillars in place to support demand. That's not just about having a CRM, Marketing Automation Platform and CMS. Supporting demand requires structure, process, definitions, infrastructure, discipline, and commitment. These components make it sustainable and consistent. This takes the presumption out of the pipeline, and the fake out of the forecast.
In the current environment you need to maximize your reach to new prospects, but you need to be smart with the dollars. Marketing Technology (Martech) has become unwieldy and complex, driving a need for more (not less) people. Verto's single solution approach, combined with our understanding of demand generation and the needs of sellers, means we're uniquely positioned to solve that problem for you.
Sales Process is dictated by the type of market you're in; New Concept, New Paradigm or Replacement Sell. It is also a reflection of your buyer's journey where you have to "be available" constantly orchestrating easy interaction, demonstrating thought leadership, building a relationship and showing value. But don't you have to show value in order to build a relationship, and how can you demonstrate value without already having a relationship? A good question, and one we'll help you answer.
A Marketing Strategy is how you allocate people, money and time to increase your buyer's disposition toward your products and services. From this, we will identify a set of ideas, activities, and programs that are practical, repeatable and scalable. We ensure they are aligned with the business strategy and that they advance both the qualitative and quantitative revenue goals of the company.