A Marketing Strategy is how you allocate people, money and time to increase your buyer's disposition toward your products and services. From this, we will identify a set of ideas, activities, and programs that are practical, repeatable and scalable. We ensure they are aligned with the business strategy and that they advance both the qualitative and quantitative revenue goals of the company.
Having agreed and built your strategy, now you need to create demand while having the pillars in place to support demand. That's not just about having a CRM, Marketing Automation Platform and CMS. Supporting demand requires structure, process, definitions, infrastructure, discipline, and commitment. These components make it sustainable and consistent. This takes the presumption out of the pipeline, and the fake out of the forecast.
Sales Process is dictated by the type of market you're in; New Concept, New Paradigm or Replacement Sell. It is also a reflection of your buyer's journey where you have to "be available" constantly orchestrating easy interaction, demonstrating thought leadership, building a relationship and showing value. But don't you have to show value in order to build a relationship, and how can you demonstrate value without already having a relationship? A good question, and one we'll help you answer.
The world of MarTech now boasts 6,000 apps (there's a few more launched since you started reading). While none of these apps is a silver bullet, there are more demanding customers, more competitors, more data and more pressure. You need to adopt technology and orchestrate its' most efficient use. BtoB marketing and sales are awash with automation, best practices and advice, causing confusion and anxiety. We'll help with a practical view of how best to support your demand generation efforts, with best practices and pragmatic use of the technology available.