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Verto accelerates the results. From strategy to execution in marketing, sales and demand generation.

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Verto Verdict Episode Four - B2B Lead Generation

May 12, 2019

B2B lead generation and prospecting just keeps getting harder. If we understand “why” maybe, we can change our behaviors and become more effective. Listen in as we bring in Mike Scher, CEO of Frontline Selling, and examine how busier people, marketing technology, declining trust and growing suspicion all play a role in changing the landscape of B2B sales and marketing.

 

You can listen to the episode below. 

 

You can also subscribe to the Verto Verdict and leave a review on Spotify, Apple Podcasts, Google Play, Stitcher or anywhere else podcasts are found.

 

 

We hope you enjoy the podcast with the same enthusiasm with which we create it. We invite you to join the conversation in whatever form you prefer.

 

 

 

 

 

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