Minding the Gaps in business involves finding them first. The gaps in, and between, sales and marketing cause erratic sales cycles, turnover and inconsistent revenue. They all increase the risk of failure. These gaps are caused by new and misunderstood behavioral phenomena in the form pf three paradoxes; The Paradox of Choice, The Paradox of Confidence, and The Paradox of Trust. We help our clients recognize these behavioral paradoxes and stay out of the "gaps" they cause.
How Verto Can Help
Who you are
You are an executive or leader. You make decisions. Your team follows your direction. When you ask them what marketing is, and why it matters – you get different answers. Ready to bring them all together?
What you do
You’re a B2B company trying to grow. You know you need a more predictable revenue stream whether from $5m to $150m. Marketing and Sales are not aligned, and you need a catalyst to help.
What you need
People always look to you. In private you admit that you don't always have all the best answers. Where do you turn when you need principled, compelling, practical guidance and new ideas? Are you ready to get consulting you can trust?