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Verto accelerates the results. From strategy to execution in marketing, sales and demand generation.


10945 State Bridge Rd, Suite 401-651

Alpharetta, GA 30022




© 2019 Verto Advisors. Privacy Policy

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Minding the gaps in business involves finding them first. The gaps in, and between, sales and marketing cause erratic sales cycles, turnover and inconsistent revenue. They all increase the risk of failure. These gaps are caused by hidden behavioral phenomena in the form of three paradoxes; The Paradox of Choice, The Paradox of Confidence, and The Paradox of Trust. We help our clients recognize these behavioral paradoxes and stay out of the "gaps" they cause.

How Verto Can Help

The Paradox of Choice

Combine the "self-guided" buyer journey with homogeneous products and services, and your prospect faces almost limitless choice. Confronted with this dilemma human beings will generally do nothing. They need guidance and clarity, and your sellers need to provide it. 

The Paradox of Confidence

You expect your sellers to exhibit confidence. It's a job requirement.

Prospects and management continue to demand more. If your sellers ask for help you begin to question their confidence, and so do they. They need to be better enabled, and you need to deliver it. 

The Paradox of Trust

This is the crux of the matter.There's a drought in trust.

We're surrounded by institutional betrayal, and we treat everyone with  increasing suspicion. Your prospect can't know you until they trust you, but they won't trust you until they know you. You need to walk the talk...we'll show you how.

Welsh Rugby and the Neuroscience of Trust...Trick or Trust Part II

March 1, 2020

The Mysterious Case of Losing Deals to No Decision, Inc

February 11, 2020

Trick or Trust

January 25, 2020

Happy Holidays - Our Gift to You...Ten Predictions for 2020

December 19, 2019

What We Learned at This Month's ESMA Meeting

November 19, 2019

Whats Going on in Modern B2B Sales? Get the Latest Verdict.

November 19, 2019

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