Demand Generation Strategy and Execution
Everyone is in agreement when discussing the need for marketing to contribute to revenue…not just expense. But few people really understand how. Demand Generation is a fundamental component. Considered, planned, managed, disciplined, measured and constantly learning. Building the demand strategy is not optional, otherwise you’ll jump from one tactic to another, failing to achieve consistent revenue. Executing the demand function is about prosecuting your formula with attention, discipline and some faith. The professionals at Verto have bridged this gap, combining robust plans with relentless execution.