Demand Generation Support
Effective Demand Generation must have the foundational components and demand activities identified and documented. Key components include Buyer Personas, Lead Taxonomy, Lead Scoring and the metrics related to the use of the Demand Waterfall. The foundation must be strong and result from collaboration and agreement between sales and marketing teams. The demand activities are a combination of campaigns, programs, and actions designed to make it easier for prospects to find you, or for you to find them. They are either inbound or outbound, passive or active.
Here are some key areas to focus upon: