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Insights and Thinking
Making decisions about who we work with is confusing these days. We're overwhelmed with information. We're not sure what, or who to trust. Products and services all look similar promising indistinguishable features, functions and benefits.
Verto's solutions comprise a combination of technologies and expertise. We think it helps for you to have some insight into how we think. This allows you to better understand how and why we arrive at our recommendations and enables you to differentiate from the alternatives you are considering.
In this edition of the Verto Vantage, "Led Astray," we explore our use of the word "lead'" and how its seemingly trivial "mis-use" sets dangerously high expectations. Get the best advice from the team that understands B2B sales AND marketing in "The Vantage."
In Part Two of this Verto Vantage, "Ride on Time," we explore the role of outbound or "telemarketing" in support of buyer intent or as an alternative to buyer intent. We need to invest as much time and effort considering where and how we use the different components of demand gen, as we do which components we include.
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In Part One of this Verto Vantage,"Ride on Time," we explore how to best use Buyer Intent to get in-synch with your prospect. We set the scene by establishing some definition around demand generation, and where buyer intent plays a role. Then we introduce the seemingly perpetual problem in demand gen...timing; and discuss how buyer intent can help you be in the right place at the right time.
Get the best advice from the team that understands B2B sales AND marketing in "The Vantage." Our interpretation of the word buyer in buyer intent can lead us to the same poor outcomes that have plagued B2B sales and marketing organizations for years. It’s not because the idea of observing digital behavior is flawed, it is because we misinterpret and implement the idea poorly. How so?
Best Practices for Delivering the Best Campaigns in B2B.
Identifying "people of interest" by using Buyer Intent is only part of the battle. How do you make the best of your marketing campaigns to turn these into "interested people? Get the best advice from the team that understands B2B sales AND marketing in "The Vantage."
In uncertain times retaining customers takes precedent over winning new ones.
Buyer Intent data is usually positioned as an "offensive" tool in winning new business. Read how you can also deploy it in a defensive posture as well. Get the best advice from the team that understands B2B sales AND marketing in "The Vantage."
Get on the right track. How to use Buyer Intent to board the "Revenue Express." Companies can’t do all the physical sales & marketing things they used to, like trade shows and in person sales calls, and they need to find digital alternatives. In a time of "doing more with less" get the best advice from the team that understands B2B sales AND marketing in "The Vantage."
The case for using buyer intent data Vs trying to "create" demand - Part 2. Previously, we focused on the Sirius Demand model. In this edition of "the Vantage" we argue the futility of "creating” demand where none exists. Using Buyer Intent data and adopting probabilistic thinking will win you more revenue while saving you time AND money.
The case for using buyer intent data Vs trying to "create" demand - Part 1. The Sirius Demand Spectrum can still help identify your "demand type." But there's a gap between ability and reality in "creating demand."
Verto brings a sales perspective to a marketing problem. We use technology and expertise previously considered out of reach in emerging, & mid-market B2B, in a time when we have to do more with less.
Is Sales and Marketing a "house divided" or is that a bunch of hooey? What it means, what to look for and what to do about it. Get the best advice from the only agency that understands B2B sales AND marketing in "The Vantage."
Why you should be using Buyer Intent technology to find existing demand, harvest it and engage with it in an optimal fashion. Challenger Selling (and the like) is futile. Get the best advice from the only agency that understands B2B sales AND marketing in "The Brief."
You're about to get swallowed by the Gaps in your target market data. Your buyers are getting laid off and replaced with a different age group. How will you win revenue when you're marketing data is "off the rails?" Get the best advice from the only agency that understands B2B sales AND marketing in "The Brief."
Is That a Light at the End of The Tunnel - or Just Another Train? ... updated…thoughts by The Verto Executive Network in response to the McKinsey article “ Thoughts on the shape of the next normal”
Left Behind? - 2020’s Digital Marketing Predictions.
A look at some of the predictions made in B2B digital marketing in 2019. What will keep rolling and what’s coming off the rails.
The future is never what it used to be…thoughts by The Verto Executive Network - A Response to the McKinsey article “The future is not what it used to be: Thoughts on the shape of the next normal”
Has Your Sales & Marketing Train Left the Station? Get the insights from B2B business leaders.
Podcast - What Have We Done? The Verdict - Verto's regular podcast looks at what's in store for us after Covid-19.
The Verto Blog - The Prisoner of the Moment - Spaniards, prisoners, moments, dilemmas, and sandwiches…and what they all have to do with commercially surviving the current crisis.
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