Projects
STRATIX
Challenge:
Leading Mobile Managed Services company struggled with delivering consistent support to the nationwide sales team. From internal requests to vendor pricing and delivery there was no formalized team or process to accelerate opportunity deal support.
Solution:
Sales Enablement Strategy & Execution – Internal strategy workshops with the Sales Vice President and sales team identified the gaps and SLA’s required to improve proposal development and support. On-going execution guidance and support was provided to develop the necessary skills and team to improve sales opportunity pipeline velocity.
GLOBAL SOFTWARE COMPANY
Challenge:
Global software company re-launching its U.S. business for a set of diverse software solutions. Conducted discovery workshops, analyzed target markets and messaging. Built digital and outbound demand generation plan, tactics and execution.
Solution:
Marketing Strategy & Execution – Conducted several discovery workshops to analyze the US marketplace for software solutions. Created US centric value proposition and messaging to enable both inbound and outbound campaigns.
Solution: Demand Generation Strategy & Execution – Developed the outbound plan and formula to launch specific campaigns to drive opportunities with key prospects and generating a pipeline for the US sales teams
Utility and infrastructure software better enabling mobile field service teams
Challenge:
British based technology company that combines industry experience and product ingenuity, to deliver real business value was further expanding into the U.S. market. The company had only worked with limited partners and was planning on a direct expansion.
Solution:
Marketing Strategy, Demand Generation Strategy & Execution, Sales Enablement, Marketing Tech Stack - Verto worked with a group of consulting partners to create the strategy, identifying the buyer personas, messaging, and Go To Market plan. Verto then executed and managed the outbound lead generation tactics coordinating with other integrated digital and ABM activities. Verto helped better enable the sales teams through process, training and technology.
Resource management, financial optimization and staff planning software.
Challenge:
Global Resource Planning and Talent Management Software Company trying to grow its U.S. business by attacking new markets while transitioning to a more direct business model.
Solution:
Marketing Strategy, Demand Generation Strategy & Execution, Sales Enablement, Marketing Tech Stack - Verto worked with a group of consulting partners to create the strategy, identifying the buyer personas, messaging, and Go To Market plan. Verto then executed and managed the outbound lead generation tactics coordinating with other integrated digital and ABM activities. Verto created and provisioned a digital sales playbook to codify the most effective sales behaviors improving lead conversion to 40%.
SATORI INTERACTIVE
Challenge:
Creative UX/UI design software company required a clear and concise messaging strategy to increase business development and sales revenue.
Solution:
Sales and Marketing Strategy – Conducted workshops to identify the gaps between current messaging and new sales opportunities. Developed a sales plan and simplified the value proposition for new target prospects.
CELTIC TESTING EXPERTS
Challenge:
Expert international QA software company which required a sales and marketing process to accelerate new leads and qualified pipeline.
Solution:
Sales and Marketing Strategy – Conducted workshops with senior leadership to develop a marketing message framework to leverage in all communication with prospects. Created a clear and concise sales process to deliver sales campaigns to identify new prospects. Improved marketing content with compelling case studies.
Global Secure Payments and AI Technology Company
Challenge:
Global Secure Payments and AI Technology Company trying to grow its U.S. footprint by assessing and selling into new markets within the U.S.
Solution:
Marketing Strategy, Demand Generation Strategy & Execution, Sales Enablement, Marketing Tech Stack - Verto worked with a group of consulting partners to create the strategy, identifying the buyer personas, messaging, and Go To Market plan. Verto then executed and managed the outbound lead generation tactics coordinating with other integrated digital and ABM activities. Verto helped better enable the sales teams through process, training and technology.
U.S. Based Software
Development & I.T. Outsourcing
Company
Challenge:
I.T. Services company recognized the need for marketing to make a greater contribution to the sales pipeline and revenue. Marketing needed to own demand generation, work better with sales and implement the necessary best practices.
Solution:
Marketing Strategy, Demand Generation Strategy & Execution, Sales Enablement
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Verto designed the marketing and the demand generation strategies. and then executed and managed the demand generation tactics, including persona planning and digital and outbound activities. Verto analyzed the sales pipeline and implemented sales best practices to further improve pipeline forecasting accuracy to within 4%.
RAPID RMS
Challenge:
Early stage software company required a sales and marketing plan to help secure new funding.
Solution:
Sales and Marketing Strategy – Conducted several workshops with the management team to rapidly identified the key target prospects, marketing message and partner strategy to deliver a focused sales approach. Provided feedback and guidance on partnership strategy and sales campaigns.
CONFIGERO
Challenge:
A Salesforce.com application and systems integrator required a partner messaging strategy to increase new lead follow from their partner network.
Solution:
Sales and Marketing Strategy – developed strategy, key messaging and content that leveraged the value proposition and software expertise that aligned with the 3rd party channel providers better enabling them to accelerate new opportunities.