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ABOUT US

Verto accelerates the results. From strategy to execution in marketing, sales and demand generation.

OFFICE LOCATION

10945 State Bridge Rd, Suite 401-651

Alpharetta, GA 30022

404.668.4622

 

 

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Projects

 STRATIX 

Challenge:

Leading Mobile Managed Services company struggled with delivering consistent support to the nationwide sales team. From internal requests to vendor pricing and delivery there was no formalized team or process to accelerate opportunity deal support. 

 

Solution:

Sales Enablement Strategy & Execution – Internal strategy workshops with the Sales Vice President and sales team identified the gaps and SLA’s required to improve proposal development and support. On-going execution guidance and support was provided to develop the necessary skills and team to improve sales opportunity pipeline velocity.

 GLOBAL SOFTWARE COMPANY 

Challenge:

Global software company re-launching its U.S. business for a set of diverse software solutions within 9 months. Conducted discovery workshops, analyzed target markets and messaging. Built digital and outbound demand generation plan, tactics and execution. 

 

Solution:

Marketing Strategy & Execution – Conducted several discovery workshops to analyze the US marketplace for software solutions. Created US centric value proposition and messaging to enable both inbound and outbound campaigns. 

Solution: Demand Generation Strategy & Execution – Developed the outbound plan and formula to launch specific campaigns to drive opportunities with key prospects and generating a pipeline for the US sales teams

 RAPID RMS 

Challenge:

Early stage software company required a sales and marketing plan to help secure new funding. 

 

Solution:

Sales and Marketing Strategy – Conducted several workshops with the management  team to  rapidly identified the key target prospects, marketing message and partner strategy to deliver a focused sales approach. Provided feedback and guidance on partnership strategy and sales campaigns.

 CONFIGERO 

Challenge:

A Salesforce.com application and systems integrator required a partner messaging strategy to increase new lead follow from their partner network. 

 

Solution:

Sales and Marketing Strategy – developed strategy, key messaging and content that leveraged the value proposition and software expertise that aligned with the 3rd party channel providers better enabling them to accelerate new opportunities.

 SATORI INTERACTIVE 

Challenge:

Creative UX/UI design software company required a clear and concise messaging strategy to increase business development and sales revenue. 

Solution:

Sales and Marketing Strategy – Conducted workshops to identify the gaps between current messaging and new sales opportunities. Developed a sales plan and simplified the value proposition for new target prospects.

 GLOBAL DIGITAL AND BUSINESS 

 PROCESS SOLUTIONS 

Challenge:

Global digital and business process solutions company re-launching its U.S. business needed a partner able to contribute specialist expertise while working within a consortium of services providers. The company needed to understand the optimal Go To Market strategy, as well as being able to rely on Verto to execute the relevant components of the plan to create awareness and build a sales pipeline.

 

Solution:

Marketing Strategy & Execution – Participated in discovery workshops to analyze the US marketplace. Created US centric value proposition and messaging to enable both inbound and outbound campaigns. 

 

Solution:

Demand Generation Strategy & Execution – Developed the outbound plan and formula to launch specific campaigns to drive opportunities with key prospects and generating a pipeline for the US sales teams.

 CELTIC TESTING EXPERTS  

Challenge:

Expert international QA software company with required a sales and marketing process to accelerate new leads and qualified pipeline.

 

Solution:

Sales and Marketing Strategy – Conducted workshops with senior leadership to develop a marketing message framework to leverage in all communication with prospects. Created a clear and concise sales process to deliver sales campaigns to identify new prospects. Improved marketing content with compelling case studies.

 U.K. BASED UTILITY & 

 INFRASTRUCTURE 

 SOFTWARE COMPANY  

Challenge:
British based technology company that combines industry experience and product ingenuity, to deliver real business value was further expanding into the U.S. market.  The company had only worked with limited partners and was planning on a direct expansion.


Solution:
Marketing Strategy, Demand Generation Strategy & Execution, Sales Enablement, Marketing Tech Stack - Verto worked with a group of consulting partners to create the strategy, identifying the buyer personas, messaging, and Go To Market plan. Verto then executed and managed the outbound lead generation tactics coordinating with other integrated digital and ABM activities. Verto helped better enable the sales teams through process, training and technology.

 Global Resource Planning and 

 Talent Management Software

 Company  

Challenge:

Global Resource Planning and Talent Management Software Company trying to grow its U.S. business by attacking new markets while transitioning to a more direct business model.

Solution:

Marketing Strategy, Demand Generation Strategy & Execution, Sales Enablement, Marketing Tech Stack - Verto worked with a group of consulting partners to create the strategy, identifying the buyer personas, messaging, and Go To Market plan. Verto then executed and managed the outbound lead generation tactics coordinating with other integrated digital and ABM activities. Verto helped better enable the sales teams through process, training and technology.

 Global Secure Payments and AI 

 Technology Company  

Challenge:

Global Secure Payments and AI Technology Company trying to grow its U.S. footprint by assessing and selling into new markets within the U.S.  

Solution:

Marketing Strategy, Demand Generation Strategy & Execution, Sales Enablement, Marketing Tech Stack - Verto worked with a group of consulting partners to create the strategy, identifying the buyer personas, messaging, and Go To Market plan. Verto then executed and managed the outbound lead generation tactics coordinating with other integrated digital and ABM activities. Verto helped better enable the sales teams through process, training and technology.

 U.S. Based Software

 Development & I.T. Outsourcing 

 Company  

Challenge:

I.T. Services company recognized the need for marketing to make a greater contribution to the sales pipeline and revenue. Marketing needed to own demand generation, work better with sales and implement the necessary best practices.

Solution:

Marketing Strategy, Demand Generation Strategy & Execution, Sales Enablement

  • Verto designed the marketing and the demand generation strategies. and then executed and managed the demand generation tactics, including persona planning and digital and outbound activities. Verto analyzed the sales pipeline and implemented sales best practices to further improve pipeline forecasting accuracy to within 4%.