Simon BoardmanOct 9, 202013 minWhat "The Fonz" Can Teach us About Tall Stories in BusinessJumping the shark is an idiom used to describe when something (or someone) makes a misguided attempt at generating publicity, which backfire
Simon BoardmanAug 14, 20207 minThe Gap of Creating Demand Where None Exists - Part IIPreviously, we made the point that expecting sellers to "create" demand with target prospects, where no demand currently exists is an...
Simon BoardmanJul 28, 20204 minThe Sales & Marketing "gap" between ability and reality in "creating demand."In this current environment in B2B we should be clear about who we are selling to (our target audience), why and how
Simon BoardmanMay 25, 20207 minThe Great CollaborationI originally posted this article on July 2nd, 2017 (to coincide with the July 4th holiday). As the media starts to talk about Covid-19 in...