Simon Boardman
What "The Fonz" Can Teach us About Tall Stories in Business
Jumping the shark is an idiom used to describe when something (or someone) makes a misguided attempt at generating publicity, which backfire
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Simon Boardman
- Aug 14, 2020
- 7 min
The Gap of Creating Demand Where None Exists - Part II
Previously, we made the point that expecting sellers to "create" demand with target prospects, where no demand currently exists is an...
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Simon Boardman
- Jul 28, 2020
- 4 min
The Sales & Marketing "gap" between ability and reality in "creating demand."
In this current environment in B2B we should be clear about who we are selling to (our target audience), why and how
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Simon Boardman
- May 25, 2020
- 7 min
The Great Collaboration
I originally posted this article on July 2nd, 2017 (to coincide with the July 4th holiday). As the media starts to talk about Covid-19 in...
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Simon Boardman
- Mar 25, 2020
- 8 min
The Prisoner of the Moment
Spaniards, prisoners, moments, dilemmas, and sandwiches…and what they all have to do with commercially surviving the current crisis....
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Simon Boardman
- Aug 21, 2017
- 5 min
The Great Sense of Humor Failure
These days people work hard at being serious. We think that being serious is the only way to be taken seriously. Being serious is a...
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Simon Boardman
- Jul 19, 2017
- 4 min
If Culture Eats Strategy, Why Haven't More Companies Joined The Club?
As well as being a line from Culture Club's 1982 hit Time (Clock of the Heart) "In time we could've been so much more" is often the...
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Simon Boardman
- Jun 1, 2017
- 5 min
Is company culture becoming a selling point?
While the “Disco Starbucks” may not be the Café Procope at the time of The Great Enlightenment, and Jon Birdsong and I might not be...
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