Simon BoardmanAug 14, 20207 minThe Gap of Creating Demand Where None Exists - Part IIPreviously, we made the point that expecting sellers to "create" demand with target prospects, where no demand currently exists is an...
Simon BoardmanJul 28, 20204 minThe Sales & Marketing "gap" between ability and reality in "creating demand."In this current environment in B2B we should be clear about who we are selling to (our target audience), why and how
Simon BoardmanJun 26, 20207 minThe Widening Gap in your Marketing Data That's About to Devour YouIn the shadow of COVID - 19, we will see a serious change in the make-up of our buyer markets in B2B. Furloughs will become permanent...
Simon BoardmanSep 2, 20174 minA to Z: Choosing an Outbound Agency Part 3Last time we looked at two characteristics starting with "A" when selecting an Outbound Agency. Here in Part Three, we're going to skip...