The Contradiction of Modern Marketing
Minds, Gaps, Paradoxes and Why they Matter.
Sales and Marketing teams in B2B struggle to work together.
Overcoming these gaps, holds the promise of success for both
organizations, to overachieve their combined goals of building
repeatable revenue growth.
Most of these challenges are not new, but our thinking must be.
We need to better understand why (according to Mike Bosworth)
sales performance has declined, prospects are unresponsive and
sales and marketing struggle to understand each other’s role and value.
We see three phenomenon’s in play that cause these gaps. Understanding these forces helps us decide how we deal with them, and how we market better, are more effective with demand generation campaigns and improve our sales enablement development.