The Contradiction of Modern Marketing

Minds, Gaps, Paradoxes and Why they Matter.

Sales and Marketing teams in B2B struggle to work together.

Overcoming these gaps,  holds the promise of success for both

organizations, to overachieve their combined goals of building

repeatable revenue growth.

Most of these challenges are not new, but our thinking must be.

We need to better understand why (according to Mike Bosworth)

sales performance has declined, prospects are unresponsive and

sales and marketing struggle to understand each other’s role and value.

We see three phenomenon’s in play that cause these gaps. Understanding these forces helps us decide how we deal with them, and how we market better, are more effective with demand generation campaigns and improve our sales enablement development. 

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It's a "Funnel" Old World

The Three Forces

These three forces are all “paradoxes” – defined as

a seemingly absurd or self-contradictory statement in logic

…that superficially cannot be true but cannot be false either.”

Paradoxes are challenging in and of themselves but become seemingly

imponderable when they act together. B2B sales and marketing face all three of these behavioral concepts.

The Paradox of Choice

Every company is different. Different markets, buyers, sellers, leaders, styles, talents. All uniquely combine to present an uncommon landscape, making demand generation execution a unique skill. Verto brings the know how in combining all the tactics of a modern demand generation plan so that all are contributing to the achievement of consistent revenue.

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The Paradox of Confidence

Every company is different. Different markets, buyers, sellers, leaders, styles, talents. All uniquely combine to present an uncommon landscape, making demand generation execution a unique skill. Verto brings the know how in combining all the tactics of a modern demand generation plan so that all are contributing to the achievement of consistent revenue.

The Paradox of Trust

Every company is different. Different markets, buyers, sellers, leaders, styles, talents. All uniquely combine to present an uncommon landscape, making demand generation execution a unique skill. Verto brings the know how in combining all the tactics of a modern demand generation plan so that all are contributing to the achievement of consistent revenue.