What Happens When the Data Is Wrong?
Everybody's placing their faith in "data." They even have a name; Datarists. Commentators are singing the praises of data and data-centric approaches to anything and everything. From the CEO to the CXO to Joe Schmo (thanks, Phil Regnault!) it's all about what the data's telling us. But it's been wrong before. So, exercise caution in this headlong rush to data. Beware the classic human behavior as we lurch from no data to all data – find the middle ground and realize that data