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"The time has come for someone to put his foot down. And that foot is me." - Vernon Wormer
"Constantly arguing over price and terms is no way to go through life." It seems like we're arguing over everything these days. What...
Simon Boardman
Jul 16, 20211 min read
Trick or Trust
"Every great magic trick consists of three parts or acts. The first part is called "The Pledge." The magician shows you something...
Simon Boardman
Jan 25, 202016 min read
Whats Going on in Modern B2B Sales? Get the Latest Verdict.
The "godfather" of sales methodology (Mike Bosworth of Solution Selling fame) is skeptical on the impact of sales methods, training and...
Simon Boardman, Paul Shiman & Chris Reeves
Nov 19, 20191 min read
Verto Verdict Episode Seven - How to Lead a Successful B2B Sales Team
We're joined by VP of Sales of Comply 365, Jeremy Sharp and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners, to...
Simon Boardman, Paul Shiman & Chris Reeves
Sep 25, 20191 min read
Verto Verdict Episode Six - Keep Calm and Pay Up
Many businesses believe that it’s easier to cut expenses than win new revenue. That's just wrong. In this episode, we examine why it's...
Simon Boardman, Paul Shiman & Chris Reeves
Aug 23, 20191 min read
Verto Verdict Episode Five - Crush This
Apparently, everybody's out there "crushing it" these days. Moreover, if you're not, you should be. If we’re to believe what the B2B...
Simon Boardman, Paul Shiman & Chris Reeves
Jun 20, 20191 min read
Verto Verdict Episode Four - B2B Lead Generation
B2B lead generation and prospecting just keeps getting harder. If we understand “why” maybe, we can change our behaviors and become more...
Simon Boardman
May 12, 20191 min read
Verto Verdict Episode Three - Science Vs Stories
A look at the role of "stories" in B2B sales and marketing. Enjoy this twenty minute discussion on the power of stories, where they came...
Simon Boardman
Apr 6, 20191 min read
Verto Verdict Episode Two - Sports Analogies
A look at the "own goals", "fumbles" and "three-putts" that happen when you use the wrong stories and analogies in business. Enjoy this...
Simon Boardman
Feb 25, 20191 min read
Sales Vs Marketing. It's Knock Down, Drag Out Time!
Before you blindly agree with all the hype around the apparent desperate state of the Sales and Marketing relationship in BtoB consider...
Simon Boardman
Jan 21, 20183 min read
A to Z: Choosing an Outbound Agency Part 3
Last time we looked at two characteristics starting with "A" when selecting an Outbound Agency. Here in Part Three, we're going to skip...
Simon Boardman
Sep 2, 20174 min read
The Great Sense of Humor Failure
These days people work hard at being serious. We think that being serious is the only way to be taken seriously. Being serious is a...
Simon Boardman
Aug 21, 20175 min read
A to Z: Choosing an Outbound Agency Part 2
Introduction Last week we introduced some guidelines in selecting an Outbound Agency. Here in Part Deux we’ll look at some of the A’s....
Simon Boardman
Aug 5, 20173 min read
If Culture Eats Strategy, Why Haven't More Companies Joined The Club?
As well as being a line from Culture Club's 1982 hit Time (Clock of the Heart) "In time we could've been so much more" is often the...
Simon Boardman
Jul 19, 20174 min read
BANT – Over Used and Still Misunderstood.
The subject of the good old qualification acronym BANT rears its head again in a blog post by Erin Bohlin from Sirius Decisions. I’m...
Simon Boardman
Apr 15, 20172 min read
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