Simon Boardman
"The time has come for someone to put his foot down. And that foot is me." - Vernon Wormer
"Constantly arguing over price and terms is no way to go through life." It seems like we're arguing over everything these days. What...
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Simon Boardman
- Jan 25, 2020
- 16 min
Trick or Trust
"Every great magic trick consists of three parts or acts. The first part is called "The Pledge." The magician shows you something...
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Simon Boardman, Paul Shiman & Chris Reeves
- Nov 19, 2019
- 1 min
Whats Going on in Modern B2B Sales? Get the Latest Verdict.
The "godfather" of sales methodology (Mike Bosworth of Solution Selling fame) is skeptical on the impact of sales methods, training and...
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Simon Boardman, Paul Shiman & Chris Reeves
- Sep 25, 2019
- 1 min
Verto Verdict Episode Seven - How to Lead a Successful B2B Sales Team
We're joined by VP of Sales of Comply 365, Jeremy Sharp and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners, to...
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Simon Boardman, Paul Shiman & Chris Reeves
- Aug 23, 2019
- 1 min
Verto Verdict Episode Six - Keep Calm and Pay Up
Many businesses believe that it’s easier to cut expenses than win new revenue. That's just wrong. In this episode, we examine why it's...
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Simon Boardman, Paul Shiman & Chris Reeves
- Jun 20, 2019
- 1 min
Verto Verdict Episode Five - Crush This
Apparently, everybody's out there "crushing it" these days. Moreover, if you're not, you should be. If we’re to believe what the B2B...
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Simon Boardman
- May 12, 2019
- 1 min
Verto Verdict Episode Four - B2B Lead Generation
B2B lead generation and prospecting just keeps getting harder. If we understand “why” maybe, we can change our behaviors and become more...
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Simon Boardman
- Apr 6, 2019
- 1 min
Verto Verdict Episode Three - Science Vs Stories
A look at the role of "stories" in B2B sales and marketing. Enjoy this twenty minute discussion on the power of stories, where they came...
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Simon Boardman
- Feb 25, 2019
- 1 min
Verto Verdict Episode Two - Sports Analogies
A look at the "own goals", "fumbles" and "three-putts" that happen when you use the wrong stories and analogies in business. Enjoy this...
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Simon Boardman
- Jan 21, 2018
- 3 min
Sales Vs Marketing. It's Knock Down, Drag Out Time!
Before you blindly agree with all the hype around the apparent desperate state of the Sales and Marketing relationship in BtoB consider...
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Simon Boardman
- Sep 2, 2017
- 4 min
A to Z: Choosing an Outbound Agency Part 3
Last time we looked at two characteristics starting with "A" when selecting an Outbound Agency. Here in Part Three, we're going to skip...
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Simon Boardman
- Aug 21, 2017
- 5 min
The Great Sense of Humor Failure
These days people work hard at being serious. We think that being serious is the only way to be taken seriously. Being serious is a...
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Simon Boardman
- Aug 5, 2017
- 3 min
A to Z: Choosing an Outbound Agency Part 2
Introduction Last week we introduced some guidelines in selecting an Outbound Agency. Here in Part Deux we’ll look at some of the A’s....
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Simon Boardman
- Jul 19, 2017
- 4 min
If Culture Eats Strategy, Why Haven't More Companies Joined The Club?
As well as being a line from Culture Club's 1982 hit Time (Clock of the Heart) "In time we could've been so much more" is often the...
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Simon Boardman
- Apr 15, 2017
- 2 min
BANT – Over Used and Still Misunderstood.
The subject of the good old qualification acronym BANT rears its head again in a blog post by Erin Bohlin from Sirius Decisions. I’m...
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