• Simon Boardman

Verto Verdict Episode Four - B2B Lead Generation

B2B lead generation and prospecting just keeps getting harder. If we understand “why” maybe, we can change our behaviors and become more effective. Listen in as we bring in Mike Scher, CEO of Frontline Selling, and examine how busier people, marketing technology, declining trust and growing suspicion all play a role in changing the landscape of B2B sales and marketing.

You can listen to the episode below.

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We hope you enjoy the podcast with the same enthusiasm with which we create it. We invite you to join the conversation in whatever form you prefer.

#marketing #b2b #businessmanagement

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