Simon BoardmanJan 25, 202016 minTrick or Trust"Every great magic trick consists of three parts or acts. The first part is called "The Pledge." The magician shows you something...
Simon BoardmanDec 19, 20194 minHappy Holidays - Our Gift to You...Ten Predictions for 2020Ten for Twenty Here’s Verto’s “predictions” for 2020. These are based on some observations from 2019 and our reading of the tea leaves....
Simon BoardmanNov 19, 20194 minWhat We Learned at This Month's ESMA MeetingBefore we dive into what we did learn, a word about the ESMA. The Executive Sales and Marketing Association (ESMA) “represents and...
Simon Boardman, Paul Shiman & Chris ReevesNov 19, 20191 minWhats Going on in Modern B2B Sales? Get the Latest Verdict.The "godfather" of sales methodology (Mike Bosworth of Solution Selling fame) is skeptical on the impact of sales methods, training and...